A GUIDE TO A KINDER,
MORE CONSCIOUS NEW YORK
A thoughtful guide to the people, places, and ideas making New York a little kinder. You don't have to figure it all out alone.
Read. Watch. Rethink.
Discover books, films, documentaries, and thoughtful resources on food ethics, animal stewardship, and conscious living. Our shared library lives at The Eth Collective and is updated in one place for every city.
Explore the Collective Library ↗You'll visit The Eth Collective. Use your browser's Back button or its city links to return to The NY Eth.
Every choice is an opportunity to live more closely aligned with what matters most to us. The food we eat, the things we buy, and the businesses we support shape not only our own lives, but the communities we share.
When we choose with compassion, curiosity, and intention, we help create a kinder New York. And when people in cities everywhere do the same, those individual choices become something much bigger.
Small choices. A kinder world.
We believe that all life deserves respect, including the plants that nourish and sustain us. Plants are living beings, and our relationship with them calls for humility, care, and responsibility.
We cannot nourish ourselves without affecting the natural world, but we can choose how we participate in it. We believe eating plants is one of the kindest paths available to us. Harvesting plants and taking an animal’s life are not necessarily equivalent, and choosing plant-based foods allows us to avoid raising and killing animals for food.
Whatever we consume, we have a responsibility to consider where it came from, how it lived or grew, and what was sacrificed to bring it into our lives. We seek to honor the soil, water, ecosystems, animals, and people behind our everyday choices.
Our goal is not perfection. It is to live with greater awareness, take only what we need, waste less, and cause less harm wherever we can.
Honor the lives that sustain our own.
Does your restaurant share our commitment to food ethics, animal stewardship, and transparency? Discover the six certification standards and learn how to apply for The Eth Collective Seal of Certification.
Explore certification & apply ↗Our New York guide is just beginning, and more local discoveries are on the way. Know a restaurant, shop, or maker helping people make more compassionate choices? We’d love to hear about it. Your recommendations can help others find their people and discover places worth supporting.
Know a wonderful vegan café, a shop offering thoughtful alternatives, or a local maker with a story worth sharing? We’re preparing our recommendation form so you can help build this guide. Submissions will open soon.
Being included in the guide does not mean a business has earned the Eth Seal. Our standards and review process are still being developed.